Organiser: AWOTTA

held at

The National Museum

Dar es Salaam, Tanzania

6th – 8th February 2020

““Tambua Thamani ya Utalii wa Ndani Tanzania”

“”Recognize the Value of Local Tourism in Tanzania”


Showcasing Tanzania’s emerging Domestic Tourism sector, UWANDAE EXPO2020 gave travel industry investors, administrators, service providers and product suppliers the opportunity to learn about this emerging market, share knowledge, forge business relationships and meet travellers.


UWANDAE EXPO2020 had the privilege to welcome guests and visitors from Tanzania and across the world including:-

Tanzania Tourist Board (Ms Devota Mdachi (MD); African Tourism Board (Mr Cuthbert Ncube (Chair)  & Ms Doris Maria Wörfel  (CEO) & Abigail Olagbaye (ATB  Ambassador Nigeria); the German Embassy in Tanzania (Ms Regine Hess (Ambassador) & Julia Hanning (Head of Development Corporation); Ethiopia Embassy – Tanzania (Ms Firekal Bekele); Republic of Angola representatives, (Ms Angela Martha Diamantino (AWIBT), Valeriana Pierre (AAVOTA),  (Ms Maria Marcelina Lucanda (Commissaria Nacional Elecitoral) ; AWOTTA International Partner (Ms Julie Ralston, London UK); Ms Basilla Mwanukuzi (Director, The Look Company – Miss Tanzania Beauty Pageant); Business owners and entrepreneurs;  Journalists; local celebrities; travellers and international tourists; and Tanzanian residents, students and families. 


Exhibitors came from across Tanzania (Dar es Salaam to Bukoba, Arusha to Zanzibar) to showcase their products and services over 3 days at UWANDAE EXPO2020.

All exhibitors were personally presented with a ‘Certificate of Appreciation’ for their attendance for leading the way in providing products and services to the emerging domestic tourism market.

Thank you to City Lodge Hotel (Dar es Salaam) and the German Embassy for sponsoring a special networking cocktail evening for exhibitors and Expo delegates.


Theme: Recognise the Value of Domestic Tourism

Friday 7th February 2020

Moderator: Ms Joyce Msigwa 

Topic 1: “The power of women in the tourism industry”

Speaker: Ms Angela Martha Diamantino (Director Southern Africa, Women Of Value Africa)

Topic 2 & Keynote Speech: “Engaging and aligning key players in the value chain to develop targets and result driven partnerships”

Speaker: Mr Cuthbert Ncube (Chairperson, African Tourism Board)

Topic 3: “The role of developing infrastructure and transportation in fast tracking growth in the domestic tourism sector”

Speaker: Mr Ibrahim Kikenya (Aviation Sector Expert)

Topic 4: “Addressing main challenges & opportunities in uplifting SME’s”

Speaker: Mr Zaki Khamis Juma (TPSF-SADC Business Council)

Topic 5: “Growing destination domestic tourist attractions – a study in sports domestic tourism in Tanzania”

Speaker: Ms Joyce Msigwa (MD Meltores Professional Research)

Topic 6: “Coordination, Services and Customer Care as the engine of growth in developing domestic tourism”

Speaker: Mr Peter Muhina (Dar es Salaam Serena Hotel)

Personal Testimonies of the challenges & 

opportunities for women working in the tourism sector

Speakers: Agatha Bernard (MD, Afro Lioness Adventures) &

Janet Shoo (MD, Mama Shoo Cultural Tourism Enterprise)

Conference Delegates

Personal Testimonials from Agatha Bernard & Mama Shoo

SINDA ISLAND – Free Your Mind Networking Day Trip

Sunday 9th February 2020

Host: Ministry of Natural Resources & Tourism – Marine Parks & Reserves

Organiser: Emma Sizya, AWOTTA Member & EXPO Coordinator

Attended by: 

Deputy Minister of Tourism & Natural Resources: Hon C. J. Kanyasu

Deputy Minister of Livestock & Fisheries: Hon Abdallah.H.Ulega

Deputy Minister of Foreign Affairs & East Africa Cooperation: Hon Dr.Damas Ndumbaro

UWANDAE EXPO delegates and exhibitors

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