President Samia Suluhu Hassan stars in The Royal Tour as she targets 200% growth in Tourism
President Samia Suluhu Hassan is the star and driving force behind a new “The Royal Tour” documentary designed to promote Tanzania internationally. In the program, The President shows visitors different tourism, investments, arts and cultural attractions available in the country to help strengthen relationships and cooperation with other nations.
[The Royal Tour will air across the United States on prime time public television (PBS), before being rolled out across the world on streaming channels.]
The President and her government aim to raise the number of tourists from the current 1.5 million to 5 million visitors within the next 5 years, resulting in increased revenues from US$2.6 billion to US$6 billion. To achieve this growth the government are diversifying to attract hotel and tourism investments in lesser developed historical sites and ocean resorts across Tanzania.
President Samia Suluhu Hassan was sworn into office in March 2021, after the sad and unexpected passing of President John Joseph Pombe Magufuli. She is currently Africa’s only female political head of state and is a vocal supporter of women in Tanzania and Africa. She told the BBC, “some don’t believe that women can be better presidents and we are here to show them!”
AWOTTA are proud and honoured to have such a strong woman as President and give her our full support in achieving goals within our tourism sector.
Tanzania wins big at Worlds Travel Awards 2021!
21st October 2021
At the 28th World Travel Awards Tanzania picked up Africa’s top awards for:
Africa’s Leading Destination
Africa’s Leading Beach Destination: Zanzibar
Africa’s Leading National Park: Serengeti
Congratulations to TTB, TANAPA, all AWOTTA members and their colleagues who work tirelessly every day to show the world how magnificent Tanzania is!
Congratulations to AWOTTA member Zainab Ansell!
Zainab Ansell, CEO of ZARA International Travel Agency, has been named among Tanzania’s top executives who performed best during the Covid-19 pandemic. She emerged as the only female executive in a male-dominated multi-billion-dollar tourism industry who made it to the list of the 100 most effective CEOs in Tanzania for 2021.
The Top 100 Executives Awards recognises individual executives who have made exceptional contributions to the country’s economy and the corporate world.
AWOTTA supports World Tourism Day!
27th September 2021
World Tourism Day has been held on 27 September every year since 1980. This year it has never been more important for the whole world to recognise the importance of the day and support its theme: Tourism For Inclusive Growth.
United Nations World Tourism Organisation has stated: “The COVID-19 pandemic has had a massive social and economic impact. Both developed and developing economies have been hit. And marginalized groups and the most vulnerable have been hit hardest of all. The restart of tourism will help kickstart recovery and growth. It is essential that the benefits this will bring are enjoyed widely and fairly.”
We encourage AWOTTA members across Tanzania to celebrate the day and help drive inclusivity through the work they do. Please share your celebrations with us and the world!
AWOTTA at SabaSaba, International Trade Fair 2021
Dar es salaam, 1st-5th July 2021
AWOTTA members of the Dar es Salaam zone participated in the 45th International Trade Fair, popularly known as Saba Saba. The members took the opportunity to speak to potential members and promote UWANDAE 2022, Tanzania’s domestic tourism showcase event.
Congratulations and thank you to all our local members who represented AWOTTA at this prestigious trade show.
AWOTTA support the Utalii Marathon
4th July 2021
Photo: Dynamic AWOTTA member Hosiana; the Honorable Minister for Tourism Dr Dama’s Ndumbaro receives a medal on his completion of 10 km run; AWOTTA member Agatha receives a 5th place medal in the marathon from the Minister for Tourism.
AWOTTA members of the Arusha and Moshi branch were proud to be one of the organisers and active participants of the Utalii Marathon
This popular marathon is a social sport and travel event in the shadow of Tanzania’s most iconic travel destinations – Mount Kilimanjaro, Mount Meru and Serengeti national park.
Congratulations and thank you to all our local members who made this event so special!
General Meeting of Dar es Salaam AWOTTA members
4th June 2021
Congratulations to AWOTTA member Elizabeth Mwakalija Ayo who was recognised for her work by the Africa Hero’s Awards
Ghana, 30th April 2021
A global day celebrating the social, economic, cultural and political achievements of women.
“A challenged world is an alert world
and from challenge comes change.
So let’s all choose to challenge.
How will you help forge a gender-equal world?
Celebrate women’s achievement.
Raise awareness against bias.
Take action for equality.”
AWOTTA members, friends and colleagues get together to celebrate International Women’s Day 2021 across Tanzania!
Congratulations to Fatma Khamis Mabrouk, the new Permanent Secretary of the Ministry of Tourism in Zanzibar
It is with great pride we announce AWOTTA founder member, Fatma Khamis Mabrouk (our first Secretary in 2012) is now the new Permanent Secretary of the Ministry of Tourism in Zanzibar. We wish Fatma every success in taking our industry to new heights and shall look forward to supporting her in creating greater links with Mainland Tanzania.
New Local Tourism Programme for 2021!
Launched 20th March at Maruku Paradise Beach, Lake Victoria, Bukoba.
AWOTTA Chairperson, Mary Kalikawe, has launched a Saturday Tourism Program initiative for 2021.
In these difficult times for the tourism industry, this training program will help both women and men in local communities identify and exploit employment opportunities in the tourism value chain (both domestic and international).
Please contact AWOTTA Chairperson, Mary Kalikawe for details of future educational days scheduled in 2021.
Mwanamke Shujaa leadership awards recognise AWOTTA Executive Committee members
(6th March 2021)
The local subsidiary of Coca-Cola Beverages Africa, celebrated the significant role being played by Tanzanian women in raising families whilst growing the country’s economy, with the launch of the ‘Mwanamke Shujaa’ leadership awards
The competition celebrates women’s achievements and aims to inspire young women across the country to reach their own goals and achieve success.
AWOTTA was proud to see two of its leading members in the top three women recognised by the award committee, Devota Mdachi (Managing Director of the Tanzania Tourist Board) and Zainab Ansell (Owner and CEO of Zara Tours).
AWOTTA members lead the support of ‘International Mother language Day’ in Tanzania!
(21 February 2021)
The theme of the 2021 International Mother Language Day is “Fostering multilingualism for inclusion in education and society.” UNESCO recognizes that languages and multilingualism can advance inclusion, and the Sustainable Development Goals’ leaving no one behind.
Thank you to Lydia Lukuba and all AWOTTA members who participated in this very special event.