LATEST NEWS!
2019 AWOTTA ANNUAL GENERAL MEETING was held on 2nd May in Dar es Salaam
Thank you to everyone who attended, with a special warm welcome to new members.
It was a very productive meeting with a variety of important actions agreed for 2019-2020.
Minutes are available by contacting Mary Kalikawe, AWOTTA Chairperson.
AWOTTA LEAD 1st MARKET RESEARCH STUDY OF DOMESTIC SPORTS TOURISM – APRIL 2019
MARKET RESEARCH STUDY OF TANZANIA DOMESTIC SPORTS TOURISM
CASE STUDY: AFCON U17 HOSTED IN TANZANIA, DAR ES SALAAM 14 TO 28 APRIL 2019
The Ministry of Natural Resources and Tourism (MNRT) seeks to develop the domestic tourism market and diversify Tanzania’s tourism offering i.e. to build on the success of wildlife based tourism and expand into other areas to meet the needs of the Tanzanian people and create more job opportunities. One of these areas is sports tourism.
Soccer was chosen as a sport to focus on, as travel for playing, watching or participating in matters related to soccer is known to be the biggest and fastest growing form of tourism worldwide. AFCON U17 was used for this inaugural case study (i.e Africa under 17’s Cup of Nations, which is a bi-annual football competition organised by the sport’s African governing body, CAF).
AWOTTA, the MNRT ‘S National college of Tourism (NCT) and Meltores Professional Research and Development were the natural partners to complete the study, having worked together during UWANDAE EXPo2019 (Tanzania’s first domestic tourism expo held in February). The aim of the study was to collect much needed data that will identify the size of the soccer tourism domestic market and the magnitude of demands that will justify investment. Present service providers were also approached for their take on transportation, accommodation, food and other suppliers to this market.
This study offers a benchmark on how existing services can be improved to stimulate accelerated travel for soccer. The bigger the numbers travelling, the bigger the need for new and improved investment, which will lead to more jobs and income generation by the domestic sports tourism sector.
For more information about the study and its findings, please contact AWOTTA Chairperson Mary Kalikawe.
AWOTTA supports International Women’s Day
8th March 2019
Campaign theme: #BalanceforBetter
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender balance.
A balanced world is a better world. Balance is not a women’s issue, it’s a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage …
Gender balance is essential for economies and communities to thrive.
AWOTTA is committed to help achieve gender balance across the Tanzanian tourism sector.
A message from AWOTTA Chairperson on IWD2019
Mary Kalikawe
Balance Better for Development
AWOTTA has just finished staging Tanzania’s first domestic tourism trade conference and exhibition – UWANDAE EXPO2019! The successful launch of this nationwide event, hosted at the National Museum in Dar es Salaam from 15-17th February 2019, is testimony to the ability of women within the tourism sector to come together, elevate our voices and contribute significantly to the development of our nation.
When organising UWANDAE EXPO2019, some participants asked whether the event was only for women. Once we said it was for everyone, no one saw a lack of balance. There were as many men exhibiting as there were women!
Within Tanzania, despite national census data showing that women outnumber men, and the gender gap is slightly narrowing, our society is still strongly male dominated.
We, as women and mothers, do however, have the opportunity to influence the character of our children – to shape the perceptions of future generations that women and men are equal, and by working together we can achieve so much more.
As women, we also have a responsibility to change our own mindset, and we must demonstrate that we have the capability to excel and contribute to the development of our nation. If we have confidence in ourselves, before requiring others to tell us we are able, I believe that we can positively influence the balance that is required in society immediately. Let gender balance start from within, and help make it self perpetuating across our industry!
According to the UN World Tourism Organisation (UNWTO), greater equality is an essential component of a sustainable tourism industry. The correlation between gender-balanced management teams and key performance indicators is compelling. Research from around the world clearly shows that teams with a male–female ratio between 40% and 60% produce results that are more profitable, sustainable and predictable than those of unbalanced teams. With this in mind, we shall be teaming up and working arm in arm with men and women across Tanzania to develop our domestic tourism industry, and stage an even more successful UWANDAE EXPO in 2020!
From today onwards, let us all work together towards a better gender balanced world.
Happy International Women’s Day!
Mary Kalikawe
Tanzania’s first Domestic Tourism EXPO, 15th-17th February 2019
FOR FURTHER INFORMATION PLEASE CONTACT:
Mary Kalikawe (Chairperson)
phone: (+255) 07594 24933 or (+255) 07135 26649
email: mkalikawe@awotta.org
