• Welcome to AWOTTA

    – The Association of Women in Tourism Tanzania –

Tanzania is blessed with a multitude of world class tourist attractions. 
In 2016 we welcomed 1.1 million tourists to our country and inbound international tourism receipts contributed over USD$2.2 billion to the Tanzanian economy [Source: World Economic Forum].

Through the continued development of tourism Tanzania will prosper, and our organisation is here to play a key role in making this happen: To advocate for the rightful positioning of women in tourism development; To provide access to first class tourism education and expand work opportunities for our schoolchildren, students and rural communities; To promote and support sustainable tourism and associated climate change initiatives; To lead in the development of innovative and quality tourist services; To develop strong networks in Tanzania and across Africa to help achieve the social and economic goals of the Tourism Industry and our Country.

We are driven by the popular saying “Nani kama Mama”, which means that the children of Tanzania look to the next generation of women to lay the ground that will lead to their prosperity. We are proud to embrace this tradition and take on this responsibility within our tourism industry today.

A personal message from

Mary C. Kalikawe, Chairwoman AWOTTA

We founded our Association back in 2011, when seven women who had dedicated their careers to the development of tourism in Tanzania decided to join forces and work together to make a collective difference.  We put in place a challenging plan from promoting Tourism as an important career path for our school children, to empowering women to achieve financial security through fulfilling work supporting the tourist industry. Over the last six years we have taken great strides towards achieving our goals but there is still much work to be done.

 Please join us in helping the women of Tanzania reach their true potential.

Thank you.


AWOTTA Membership and growing


Regional & International Awards held by Members

500 +

Members collective years of Tourism experience



AWOTTA supports International Women’s Day 8th March 2018 campaign #Press for Progress

A strong call to motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive.

With the World Economic Forum’s 2017 Global Gender Gap Report findings telling us that gender parity is over 200 years away – there has never been a more important time to keep motivated and #PressforProgress. And while we know that gender parity won’t happen overnight, the good news is that across the world women are making positive gains day by day.

Please register your support below!


THEME: Changing mindset about the role of women in society and participation in the labour market

25-26th February 2018

The gender gap in employment, economic opportunities, treatment and social outcome continue to be a persistent challenge worldwide and even more so in Africa. In Tanzania, unemployment for women stands at 12.3% in comparison to 8.2% for men, and even worse in cities where it stands at 32% for women and 11% for men. Progress to address this has been slow and even where opportunities have been made more readily available the quality has been wanting. There are several opportunities and quick wins to aid in accelerating the reduction of this gap. The global trend shows at present there is movement to the service sector, away from agricultural sector where still a majority of women in sub-Saharan Africa are engaged in. In 2015, 50.1% of the global population was working in the service sector, 57.4% of which were women. Though this figure seems encouraging at first glance, it conceals the fact that the larger portion of women’s participation is still in lower levels, while participation in managerial and technical levels remains very low – the most recent statistics showing women in these positions at 17%.

In Tanzania, the tourism industry is the 2nd largest service sector and has enormous potential to easily employ and empower women, even in positions that have traditionally been considered for men.

This women’s day forum seeks to push for progress for women in Tanzania by understanding what the persistent barriers are that inhibit women from fully taking advantage of the opportunities available, and limit their rise to authoritative, decision-making, managerial positions. We shall also be discussing how we can build on the current momentum for gender parity and promote, encourage and nurture it across our industry.

With a focus on tourism, the forum will be hosted by the spectacular Dunia Camp in the Serengeti.


AWOTTA is very proud of its achievements. It is recognised by the Government, the media and industry professionals not only in Africa, but around the world, as the voice of women in the tourism industry for Tanzania.

There is so much work we have done in the past 6 years: holding members meetings to strengthen our network; celebrating World Tourism Day in Zanzibar; training Goeth institute students to guide German tourists; participating in the University of Dar es Salaam business school career development programs; visiting schools to inspire our children to work in our industry; spearheading the formation of Tanzania services sector platform in partnership with TPSF; fundraising meetings at Alliance Francaise; supporting TWCC to celebrate World Women’s Day and so much more!

Today, we have organisations and people approaching us to seek partnerships! Swedish NGO ‘ My Sustainable trip’, wants to work with AWOTTA  to get some marginalised women to make soaps and cosmetic products using local materials to sell into hotels and other tourist outlets. Unitera of Canada has approached us for a similar partnership, and the book which I was asked to write a forward for, ‘The World of Women Tanzania’ (which tells wonderful stories of the diversity of our women and their entrepreneurial traits) is still being actively distributed across Europe and Africa.

We are committed to do more in the coming years by expanding the membership base, offering mentoring support, business knowledge, and personal development opportunities. We will work to be visible in conservation of our tourist attractions and support of sustainable practices. And we will continue to strengthen networks with like minded individuals and organisations, with the aim of creating opportunities in the tourism industry for not only our members, but the women and children of Tanzania.

We couldn’t do any of this without your support. So thank you for your continued hard work, passion and commitment throughout 2018.


One of our new year resolutions for 2018 is to finally open an independent AWOTTA office.

When we started AWOTTA 6 years ago, our vision was to have a professionally equipped office, staffed with a skilled and committed workforce who can drive our objectives and support our members every day of the year.  We have sought sustainable funding over the past 2 years, and shall continue to do so, however, we can not remain a briefcase organisation anymore. WANAWAKE WANAWEZA!

In January, I decided to look inwards to our membership to kick start this ambition. We have now found a small office in Dar es Salaam, and are actively seeking financial contributions from members, friends and partners to secure its rental for the first year.

I am grateful and thankful for the following members and their companies who have made monetary contributions so far:

Agnes Rwegasira -Vera Inter travel
Eunice Nderigo – National college of tourism
Devota Mdachi – Tanzania Tourist Board
Mama Zakia Meghji – past politician and former minister. Longest serving Minister of Tourism
Scholastica Ponera – Pongo Safaris
Nura Karamagi CEO HAT – Hotel Association of Tanzania
Zainab Ansell – ZARA Tours Tanzania
Laura Minde – Outstanding Solutions
Mary Kalikawe – Kiroyera Tours

Our Vision as we stand is ‘to become an exemplary women organisation across Africa‘. The opening of this, our first office, will assist us in achieving this within the next 3 years.

Please contact Mary at mkalikawe@awotta.org if you can offer any support. Thank you.