Balance Better for Development
AWOTTA has just finished staging Tanzania’s first domestic tourism trade conference and exhibition – UWANDAE EXPO2019! The successful launch of this nationwide event, hosted at the National Museum in Dar es Salaam from 15-17th February 2019, is testimony to the ability of women within the tourism sector to come together, elevate our voices and contribute significantly to the development of our nation.
When organising UWANDAE EXPO2019, some participants asked whether the event was only for women. Once we said it was for everyone, no one saw a lack of balance. There were as many men exhibiting as there were women!
Within Tanzania, despite national census data showing that women outnumber men, and the gender gap is slightly narrowing, our society is still strongly male dominated.
We, as women and mothers, do however, have the opportunity to influence the character of our children – to shape the perceptions of future generations that women and men are equal, and by working together we can achieve so much more.
As women, we also have a responsibility to change our own mindset, and we must demonstrate that we have the capability to excel and contribute to the development of our nation. If we have confidence in ourselves, before requiring others to tell us we are able, I believe that we can positively influence the balance that is required in society immediately. Let gender balance start from within, and help make it self perpetuating across our industry!
According to the UN World Tourism Organisation (UNWTO), greater equality is an essential component of a sustainable tourism industry. The correlation between gender-balanced management teams and key performance indicators is compelling. Research from around the world clearly shows that teams with a male–female ratio between 40% and 60% produce results that are more profitable, sustainable and predictable than those of unbalanced teams. With this in mind, we shall be teaming up and working arm in arm with men and women across Tanzania to develop our domestic tourism industry, and stage an even more successful UWANDAE EXPO in 2020!
From today onwards, let us all work together towards a better gender balanced world.
Happy International Women’s Day!