giraffes Tanzania


AWOTTA is a non-profit organisation committed to empowering women to reach their true potential, gain equality of opportunity and attain financial security within the Tanzania tourism industry.

A Personal Message from

Mary C. Kalikawe, Chairperson

Thank you for visiting our website today.

Tanzania is blessed with a multitude of world-class tourist attractions. In 2019 we welcomed over 1.5 million tourists to our country, contributing in excess of USD$2.5 billion to the Tanzanian economy, Despite very challenging times in 2020-1 due to the global COVID pandemic, we look forward to the return of our overseas friends in 2021-2 and serving the emerging domestic tourism market whose potential is limitless.

Through the continued development of tourism Tanzania will prosper and AWOTTA is committed to play a key role in making this happen. Women make up 50% of the population and we will work tirelessly to ensure they have a fair and equal opportunity in achieving their own aspirations as well as contribute to our country’s socio-economic goals through participation within the tourism sector.

We are driven by the popular saying “Nani kama Mama”, which means that the children of Tanzania look to the next generation of women to lay the ground that will lead to their prosperity. We are proud to embrace this tradition within our industry and I invite you to join us today in taking on this responsibility. 


Following the outbreak of COVID-19 in 2020, our thoughts go out to all of you who have been and are still being impacted by this global pandemic.

Today, Tanzania carries the ‘Safe travel stamp’ and is welcoming all tourists, however, we stand shoulder to shoulder with the world in continuing to fight this virus.

The Ministry of Natural Resources and Tourism has issued National Standard Operating Procedures (SOP) for the management of COVID-19 in the Tourism Business which we must all adopt for the health, safety and security of employees and tourists in our country. AWOTTA appreciates the efforts taken by our government during these challenging times and thanks them and other organisations around the world for their continued support in protecting Tanzania’s invaluable tourism assets, so aiding the survival of hundreds and thousands of women and their communities who rely on this sector for their livelihoods.

AWOTTA will continue to monitor and adjust to the consequences of the changing world we find ourselves in, representing the voices of women in tourism whose work makes a major contribution to the identity, unity, sustainability, growth, and prosperity of our beloved country, Tanzania.

We ask members to join us in sharing ideas, thoughts, and information in these unprecedented times and thank you all for supporting each other via our membership whatsapp group.

President Samia Suluhu Hassan stars in The Royal Tour as she targets 200% growth in Tourism

October 2021

President Samia Suluhu Hassan is the star and driving force behind a new “The Royal Tour” documentary designed to promote Tanzania internationally. In the program, The President shows visitors different tourism, investments, arts and cultural attractions available in the country to help strengthen relationships and cooperation with other nations.

[The Royal Tour will air across the United States on prime time public television (PBS), before being rolled out across the world on streaming channels.]

The President and her government aim to raise the number of tourists from the current 1.5 million to 5 million visitors within the next 5 years, resulting in increased revenues from US$2.6 billion to US$6 billion. To achieve this growth the government are diversifying to attract hotel and tourism investments in lesser developed historical sites and ocean resorts across Tanzania.

President Samia Suluhu Hassan was sworn into office in March 2021, after the sad and unexpected passing of President John Joseph Pombe Magufuli. She is currently Africa’s only female political head of state and is a vocal supporter of women in Tanzania and Africa. She told the BBC, “some don’t believe that women can be better presidents and we are here to show them!”

AWOTTA are proud and honoured to have such a strong woman as President and give her our full support in achieving goals within our tourism sector.

Tanzania wins big at Worlds Travel Awards 2021!

21st October 2021

At the 28th World Travel Awards Tanzania picked up Africa’s top awards for:

Africa’s Leading Destination

Africa’s Leading Beach Destination: Zanzibar

Africa’s Leading National Park: Serengeti

Congratulations to TTB, TANAPA, all AWOTTA members and their colleagues who work tirelessly every day to show the world how magnificent Tanzania is! 

See all 2021 award winners within Tanzania > 

Congratulations to AWOTTA member Zainab Ansell!

October 2021

Zainab Ansell, CEO of ZARA International Travel Agency, has been named among Tanzania’s top executives who performed best during the Covid-19 pandemic. She emerged as the only female executive in a male-dominated multi-billion-dollar tourism industry who made it to the list of the 100 most effective CEOs in Tanzania for 2021.

The Top 100 Executives Awards recognises individual executives who have made exceptional contributions to the country’s economy and the corporate world.

Read more…

Thank you to our members for their continued commitment in helping AWOTTA deliver local, national and international tourism goals

AWOTTA supports World Tourism Day!

27th September 2021

World Tourism Day has been held on 27 September every year since 1980. This year it has never been more important for the whole world to recognise the importance of the day and support its theme: Tourism For Inclusive Growth.

United Nations World Tourism Organisation has stated: “The COVID-19 pandemic has had a massive social and economic impact. Both developed and developing economies have been hit. And marginalized groups and the most vulnerable have been hit hardest of all. The restart of tourism will help kickstart recovery and growth. It is essential that the benefits this will bring are enjoyed widely and fairly.”

We encourage AWOTTA members across Tanzania to celebrate the day and help drive inclusivity through the work they do. Please share your celebrations with us and the world!


AWOTTA at SabaSaba, International Trade Fair 2021

Dar es salaam, 1st-5th July 2021

AWOTTA members of the Dar es Salaam zone participated in the 45th International Trade Fair, popularly known as Saba Saba. The members took the opportunity to speak to potential members and promote UWANDAE 2022, Tanzania’s domestic tourism showcase event.

Find out more here about UWANDAE EXPO

Congratulations and thank you to all our local members who represented AWOTTA at this prestigious trade show.

AWOTTA support the Utalii Marathon

4th July 2021

Photo: Dynamic AWOTTA member Hosiana;  the Honorable Minister for Tourism Dr Dama’s Ndumbaro receives a medal on his completion of 10 km run; AWOTTA member Agatha receives a 5th place medal in the marathon from the Minister for Tourism.

AWOTTA members of the Arusha and Moshi branch were proud to be one of the organisers and active participants of the Utalii Marathon

This popular marathon is a social sport and travel event in the shadow of Tanzania’s most iconic travel destinations – Mount Kilimanjaro, Mount Meru and Serengeti national park.

Congratulations and thank you to all our local members who made this event so special!

General Meeting of Dar es Salaam AWOTTA members

4th June 2021

AWOTTA members of the Dar es Salaam branch held an important general meeting on 4th June to discuss how to emerge out of the Covid19 pandemic and take a positive step forward. Other items discussed included: AWOTTA participation and exposure in the upcoming Saba Saba International Trade Fair and the possibilities of acquiring an area within the city council for women in tourism to display their works and activities.
The meeting was very productive and the members continued sharing their ideas and views with each other over lunch.
We would like to thank the Tanzania Tourist Board for hosting our meeting in their conference hall.

Congratulations to AWOTTA member Elizabeth Mwakalija Ayo who was recognised for her work by the Africa Hero’s Awards

Ghana, 30th April 2021

international womens day

A global day celebrating the social, economic, cultural and political achievements of women. 

TTB & AWOTTA supports International Women’s Day

8th March 2021

Campaign Theme: #ChoosetoChallenge


“A challenged world is an alert world

and from challenge comes change.

So let’s all choose to challenge.

How will you help forge a gender-equal world?

Celebrate women’s achievement.

Raise awareness against bias.

Take action for equality.”

AWOTTA members, friends and colleagues get together to celebrate International Women’s Day 2021 across Tanzania!

Congratulations to Fatma Khamis Mabrouk, the new Permanent Secretary of the Ministry of Tourism in Zanzibar

(January 2021)

It is with great pride we announce AWOTTA founder member, Fatma Khamis Mabrouk (our first Secretary in 2012) is now the new Permanent Secretary of the Ministry of Tourism in Zanzibar. We wish Fatma every success in taking our industry to new heights and shall look forward to supporting her in creating greater links with Mainland Tanzania.

New Local Tourism Programme for 2021!

Launched 20th March at Maruku Paradise Beach, Lake Victoria, Bukoba.

AWOTTA Chairperson, Mary Kalikawe, has launched a Saturday Tourism Program initiative for 2021.

In these difficult times for the tourism industry, this training program will help both women and men in local communities identify and exploit employment opportunities in the tourism value chain (both domestic and international).

The first event, held on 20th March, was a huge success with participants including students from King Rumanyika Vocational College and business entrepreneurs with a passion to develop youth employment.

Please contact AWOTTA Chairperson, Mary Kalikawe for details of future educational days scheduled in 2021.

Mwanamke Shujaa leadership awards recognise AWOTTA Executive Committee members

(6th March 2021)

The local subsidiary of Coca-Cola Beverages Africa, celebrated the significant role being played by Tanzanian women in raising families whilst growing the country’s economy, with the launch of the ‘Mwanamke Shujaa’ leadership awards

The competition celebrates women’s achievements and aims to inspire young women across the country to reach their own goals and achieve success.

AWOTTA was proud to see two of its leading members in the top three women recognised by the award committee, Devota Mdachi (Managing Director of the Tanzania Tourist Board) and Zainab Ansell (Owner and CEO of Zara Tours).

AWOTTA members lead the support of ‘International Mother language Day’ in Tanzania!

(21 February 2021)

The theme of the 2021 International Mother Language Day is “Fostering multilingualism for inclusion in education and society.” UNESCO recognizes that languages and multilingualism can advance inclusion, and the Sustainable Development Goals’ leaving no one behind.

Thank you to Lydia Lukuba and all AWOTTA members who participated in this very special event.






6th-8th February 2020

Theme: ‘Recognise the value of Domestic Tourism’


15th-17th February 2019

Theme: ‘Enhancing Business competitiveness for domestic Tourism growth in Tanzania”


Mary Kalikawe (Chairperson)

phone: (+255) 07594 24933

email: mkalikawe@awotta.org

@Copyright 2021 - Association of Women in Tourism Tanzania