giraffes Tanzania

The Association of Women in Tourism Tanzania




Utalii House

TTB Board Room

Laibon Street/Ali Hassan Mwinyi Rd

Dar es Salaam

If you have any questions do not hesitate to contact me personally.

I shall look forward to seeing you all.

Mary Kalikawe (Founder & Chairperson)

international womens day

AWOTTA supports International Women’s Day

8th March 2019

Campaign theme:  #BalanceforBetter

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender balance.

A balanced world is a better world. Balance is not a women’s issue, it’s a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage …

Gender balance is essential for economies and communities to thrive.

AWOTTA is committed to help achieve gender balance across the Tanzanian tourism sector.

Mary Kalikawe (AWOTTA Chairperson) & Ernest E Mwamwaja (Director of Marketing TTB) at the opening of UWANDAE EXPO2019!

“Balance for Better” – Stronger Together

A message from AWOTTA Chairperson on IWD2019

Mary Kalikawe 

Mary Kalikawe

Balance Better for Development


AWOTTA has just finished staging Tanzania’s first domestic tourism trade conference and exhibition – UWANDAE EXPO2019! The successful launch of this nationwide event, hosted at the National Museum in Dar es Salaam from 15-17th February 2019, is testimony to the ability of women within the tourism sector to come together, elevate our voices and contribute significantly to the development of our nation.

When organising UWANDAE EXPO2019, some participants asked whether the event was only for women. Once we said it was for everyone, no one saw a lack of balance. There were as many men exhibiting as there were women!

Within Tanzania, despite national census data showing that women outnumber men, and the gender gap is slightly narrowing, our society is still strongly male dominated.

We, as women and mothers, do however, have the opportunity to influence the character of our children – to shape the perceptions of future generations that women and men are equal, and by working together we can achieve so much more.

As women, we also have a responsibility to change our own mindset, and we must demonstrate that we have the capability to excel and contribute to the development of our nation. If we have confidence in ourselves, before requiring others to tell us we are able, I believe that we can positively influence the balance that is required in society immediately. Let gender balance start from within, and help make it self perpetuating across our industry!

According to the UN World Tourism Organisation (UNWTO), greater equality is an essential component of a sustainable tourism industry. The correlation between gender-balanced management teams and key performance indicators is compelling. Research from around the world clearly shows that teams with a male–female ratio between 40% and 60% produce results that are more profitable, sustainable and predictable than those of unbalanced teams. With this in mind, we shall be teaming up and working arm in arm with men and women across Tanzania to develop our domestic tourism industry, and stage an even more successful UWANDAE EXPO in 2020!

From today onwards, let us all work together towards a better gender balanced world.

Happy International Women’s Day!

Mary Kalikawe 

Tanzania’s first Domestic Tourism EXPO, 15th-17th February 2019


Mary Kalikawe (Chairperson)

phone: (+255) 07594 24933 or (+255) 07135 26649

email: mkalikawe@awotta.org