giraffes Tanzania


AWOTTA is a non-profit organisation established in 2011 to help empower women to reach their true potential, gain equality of opportunity and attain financial security within the Tanzania tourism sector

A Personal Message from

Mary C. Kalikawe – Chairperson

Thank you for visiting our website today.

We look forward to welcoming all visitors to Tanzania and serving our people through the emerging domestic tourism market during 2023.

Through the continued development of tourism, Tanzania will prosper and AWOTTA is committed to playing a key role in making this happen. Women make up 50% of the population and we will work tirelessly to ensure they have a fair and equal opportunity to achieve their aspirations whilst contributing to our country’s socio-economic objectives through participation in the tourism sector.

We are driven by the popular saying “Nani kama Mama”, which means that the children of Tanzania look to the next generation of women to lay the ground that will lead to their prosperity. We are proud to embrace this tradition within the tourism industry and I invite you to join us today in taking on this responsibility. 


27th SEPTEMBER 2023

 For World Tourism Day 2023, UNWTO highlights the need for more and better-targeted investments for people, for the planet and prosperity

AWOTTA encourages its members and all women in the tourism sector to celebrate World Tourism Day!

Tell the world how you celebrated via social media by using #WTD.

Thank you for supporting this important theme for the sustainable development and growth of tourism in Tanzania.

14th APRIL 2023
Formation of the Tanzania Association of Women Tour Operators (TAWTO) in the northern safari capital of Arusha

AWOTTA member Ms. Elizabeth Mwakajila, has been appointed as TAWTO Chairperson at the organisation’s inauguration event on April 14, 2023.

TAWTO complements the work of AWOTTA, focusing on gender parity and supporting women in their development in the tour operations sector.

We encourage all women already in this sector or who want to forge a career in tour operations to contact TAWTO directly for more information.

international womens day
8TH MARCH 2023
A global day celebrating the social, economic, cultural and political achievements of women

2023 Campaign Theme: #EmbraceEquity

The aim of the IWD 2023 #EmbraceEquity campaign theme is to get the world talking about Why equal opportunities aren’t enough. People start from different places, so true inclusion and belonging require equitable action. Read more about this here.

Strike the #EmbraceEquity pose!

AWOTTA Chairperson Statement on IWD:

This year International Women’s Day 2023 focuses on the importance of ‘Equity.’ Equity means creating an inclusive world, where everyone is welcome.

AWOTTA is an organisation which embraces difference and values inclusivity.  Not only for our members but for all women who work within our industry and beyond. We recognise that people are different and that they do not have the same opportunities. However, we also believe that everyone has the right to be treated with the same respect and must be supported equally to achieve their goals and aspirations.

We will continue to seek gender equality and equity within the Tourism industry and advocate for the removal of biases and stereotypes at every turn.

This year we will focus on elevating women by driving change through technology, education and sustainability. All will play an important part in driving equity and equality for our members. If you would like to join us, please see our membership page.  You will be welcomed with open arms!

I invite all the women of AWOTTA to share the passion and excitement that comes from valuing and supporting our differences.

Together we can all help forge an equal world.

Let’s embrace equity today, and always.

Mary Kalilkawe


Mary Kalikawe (Chairperson)

phone: (+255) 07594 24933

email: mkalikawe@awotta.org

@Copyright 2023 - Association of Women in Tourism Tanzania