• Welcome and Thank You
    for your interest in AWOTTA

    – The Association of Women in Tourism Tanzania –

Tanzania is blessed with a multitude of world class tourist attractions. 
In 2016 we welcomed 1.1 million tourists to our country and inbound international tourism receipts contributed over USD$2.2 billion to the Tanzanian economy [Source: World Economic Forum].

Through the continued development of tourism Tanzania will prosper, and our organisation is here to play a key role in making this happen: To advocate for the rightful positioning of women in tourism development; To provide access to first class tourism education and expand work opportunities for our schoolchildren, students and rural communities; To promote and support sustainable tourism and associated climate change initiatives; To lead in the development of innovative and quality tourist services; To develop strong networks in Tanzania and across Africa to help achieve the social and economic goals of the Tourism Industry and our Country.

We are driven by the popular saying “Nani kama Mama”, which means that the children of Tanzania look to the next generation of women to lay the ground that will lead to their prosperity. We are proud to embrace this tradition and take on this responsibility within our tourism industry today.

A personal message from

Mary C. Kalikawe, Chairwoman AWOTTA

We founded our Association back in 2011, when seven women who had dedicated their careers to the development of tourism in Tanzania decided to join forces and work together to make a collective difference.  We put in place a challenging plan from promoting Tourism as an important career path for our school children, to empowering women to achieve financial security through fulfilling work supporting the tourist industry. Over the last six years we have taken great strides towards achieving our goals but there is still much work to be done.

 Please join us in helping the women of Tanzania reach their true potential.

Thank you for your kind support


Tuesday 5th SEPTEMBER 2017

The meeting space was kindly provided by the Tanzania Tourist Board of which Devota Mdachi the board’s managing director is an AWOTTA member.

Thank you to all members of AWOTTA and guests who attended our Annual General Meeting and helped us celebrate our 6th Anniversary.

A special thank you to guest speakers Bi Saabah Ali (Chairperson of Zanzibar Commission for Tourism) and Eunice Ulomi (National College of Tourism).

Minutes will be forwarded to all members this month, including notes on the central discussion of the event:


For further information please contact Mary Kalikawe (Chairwomen) at mkalikawe@awotta.org 

Photographs by Marius Mwijage of Kiroyera Tours

world tourism day 2017

AWOTTA supports United Nations (UN) declaration of 2017 as the

International Year of Sustainable Tourism for Development

“This is a unique opportunity for all of us to come together to promote the contribution of travel and tourism as a grand 21st century human activity, to build a better future for people, planet, peace and prosperity.”

Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)

This resolution recognizes the importance of international tourism, and particularly of the designation of an international year of sustainable tourism for development, in fostering better understanding among peoples everywhere, in leading to a greater awareness of the rich heritage of various civilizations and in bringing about a better appreciation of the inherent values of different cultures, thereby contributing to the strengthening of peace in the world.

2017 offers us a unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability (economic, social and environmental), whilst raising awareness of its importance within Tanzania.

Please join us in celebrating


#WTD2017 #IY2017 #TravelEnjoyRespect


AWOTTA supports International Women’s Day 8th March 2017 campaign

#Be Bold For Change

Each of us – with men and women joining forces – can be a leader within our own spheres of influence and take bold pragmatic action to accelerate gender parity. Collectively, we can help women advance and unleash the limitless potential offered to economies the world over.

A message from Mary Kalikawe on International Women’s Day

“Looking at our changing world is similar to looking at reflections in a fast moving car mirror. As we approach International Women’s Day, we as Women in Tourism Tanzania, must stand together with all women of our nation and the world, to reflect on and commit our allegiance to this years theme – “BE BOLD FOR CHANGE”.

This theme has two main calls. One being an accretion that the world is changing rapidly and women must not be left behind. We must leave our comfort zones, embrace change and strive to take on more leadership with courage. The other is to be bold, to change and to celebrate who we are. I read somewhere that, “Forceful men do not like women who are too bold”. The times when women did only what pleased men are long past. We need to separate ourselves from the feeling that “we are not good enough”, because we are!

This thought draws my memory back to 2011 when the Tanzania National Women’s soccer team was starting to play international games. I went to watch their game against Malawi at the national stadium in Dar es Salaam. These girls changed my world with their beautiful skilful play and went on to win in front of a then skeptical crowd. Each player did their best to make Tanzania proud and to make women proud, and continue to be winning flag bearers of both today. This change from the male dominance of soccer to women doing it with triumph is a living example of what can happen when we believe in ourselves and are bold in our actions.

Let us continue to break the barriers and embrace the unfolding opportunities that lie ahead.”




Members to date and growing


Regional & International Awards held by Members


Years of collective Tourism experience


To be at the forefront of lobbying and advocacy for women’s development and equality in tourism

To create a platform for all women to voice their opinions and innovative ideas in tourism

To support women in tourism related businesses legally, economically and socially

To become a Centre of Excellence for all women in tourism sharing knowledge and practical working tools

To advocate and actively encourage sustainable tourism practices and climate change awareness

To support & promote the preservation of Tanzania’s unique cultures and wildlife ecosystems

To serve as a strategic partner to relevant organizations in propagating a tourism agenda

To foster mutual understanding and partnerships between the travel industry and travellers worldwide

To become a trusted household name as a result of being relevant to important issues in the tourism sector

To seek and support mutually beneficial regional, national and multilateral tourism agreements




If you would like to join AWOTTA or find out more about what we do we would love to hear from you

Contact Form

NGO. Reg No. 00NGO00005748



P.O. BOX 11313



email: info@awotta.org


Mrs Mary C Kalikawe

email:  mkalikawe@awotta.org

phone: +255 713 526 649